

We believe GameSalad addresses a gap in the market for creative individuals that have the talent to make great games, but not necessarily the technical skills required by other programs,” says Felter. That said, they both still require a certain degree of technical sophistication in order to ship a successful game. “Adobe and Unity both have great products for game developers and both aim to help make the development process easier and more accessible. The company competes with both Unity and Adobe.
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GameSalad offers a Pro version of the software for $299/year, which includes access to advanced features and monetization services. GameSalad was also used to create Escape 3D: The Factory, a game that earned the number one slot in the App Store. App Store, including Plexxr, Bumps, and Obliteration HD. In addition, GameSalad has been used to create more than 60 Top 100 Games in the U.S. In 2011, more than 15% of all new iOS games were built with GameSalad. To date, GameSalad Creator has powered more than 80,000 original titles across mobile and web platforms. The platform has attracted 350,000 game developers since its launch. Our company was founded on the belief that all people should have the tools to make popular games, limited only by the boundaries of their imaginations.” notes GameSalad CEO Steve Felter. “We’ve seen many developers build big businesses with GameSalad. GameSalad has attracted a strong following among established game makers who prefer GameSalad to traditional coding for the speed with which games can be brought to market.īecause the tools include monetization, and game makers can sell games in app marketplaces.

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Game makers simply “click to publish” and can choose to publish to the web (HTML5), Android and iOS platforms.
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The tools, available on Mac and PC, are simple to use thanks to a streamlined process that makes bringing games to market easy.

GameSalad helps users create, publish, and monetize games. Investors are excited about GameSalad because of the end to end game platform that the company has created. Since then, the company has gone on to raise $7.1 million in venture funding from some of the biggest names in the business, including Greycroft Partners, DFJ Mercury, ff Venture Capital, and Steamboat Ventures. What he noticed was he had come up with a tool that was accessible to non-programmers and helped democratize game development by making it useful to users that don’t have a computer science background.

Michael Agustin began thinking about a tool set that extracted the most common features in a game and figured if he could abstract those features into an easy-to-use tool set, it would help studios develop games quickly. The initial concept was to develop tools for “rapid prototyping” in the gaming industry. The company now has studios in Austin and Los Angeles. That summer Gendai Games joined the Austin Technology Incubator before changing the name of the company to GameSalad in 2010. Founded in 2007 by Michael Agustin, Tan Tran, Joshua Seaver, and Dan Treiman, the company released its first open beta of the GameSalad Game Creator product as Gendai Games, Inc. The San Francisco-based GameSalad provides a platform used by creators to rapidly design, publish and distribute original cross platform games. Now, a company called GameSalad wants to turn everyone into a game designer, no coding required. Thanks to the explosion of mobile and social media games like Angry Birds and Farmville in the past five years, everyone is a gamer.
